APMA Seal of Acceptance Awarded to Health Enterprises for TheraTOES™ and TheraPED™

FOR IMMEDIATE RELEASE:

North Attleboro, MA, November 8, 2011 – Health Enterprises, Inc announced today that the company has been awarded the prestigious American Podiatric Medical Association (APMA) Seal of Acceptance for its TheraTOES™ and TheraPED™ products.

The APMA Seal of Acceptance Program was created to inform podiatrists and consumers about products whose quality, safety and effectiveness promote good foot health. In order to qualify for the Seal, products are evaluated by the Podiatric Seals Committee which is made up of APMA member podiatrists. Following an extensive review process, the recommendations of the Podiatric Seals Committee are presented to the APMA Board of Trustees for final action.

Health Enterprises was awarded the coveted Seal for their hot & cold therapeutic TheraTOES™ and TheraPED™ products. Both products feature a zebra print with targeted hot/cold gel to help refresh and revitalize cramped, achy feet and toes after a long day in high heels or painful shoes. The TheraPED™ also includes spacers to help stretch and gently realign toes.

"The TheraTOES™ and TheraPED™ products have been carefully assessed and found to safely and effectively treat foot pain using hot and cold therapies when used as directed," said Michael King, DPM, APMA president.

APMA research highlights the need for products that pamper and help soothe foot pain. 87% of women report foot pain or problems as a result of footwear and 39% of women report wearing high heels every day despite the fact that 75% report shoe related foot pain.

“Receiving the APMA Seal of Acceptance is a tremendous honor for Health Enterprises. We look forward to the addition of the Seal into our packaging and communication vehicles to help educate consumers on the therapeutic benefits of these two innovative products,” commented Brendan Leonard, president of Health Enterprises, Inc.

Founded in 1912, the American Podiatric Medical Association is the leading resource for foot and ankle information. The Association represents more than 11,500 podiatrists and has 53 state component locations throughout the U.S. and its territories.

Health Enterprises, Inc. is a leading supplier of branded and private label consumer healthcare products sold in retailers across the globe. For more information about Health Enterprises and its complete product line, visit www.healthenterprises.com.

CONTACT:
Health Enterprises, Inc., 508-695-0727, Sales-HE@healthenterprises.com