Innovative New Product Helps Prevent Prescription Confusion

FOR IMMEDIATE RELEASE: Innovative New Product Helps Prevent Prescription Confusion N. Attleboro, MA, October 24, 2005 – Health Enterprises, Inc. a leading manufacturer of niche health care products is introducing an innovative new product that helps prevent prescription confusion - The Rx Identifying Straps. The Rx Identifying Straps provide a color coded system to easily identify your pill bottles from other family members at a glance. The Straps can also be used to clearly distinguish between medications taken at different times of the day. The Rx Identifying Straps are available in four colors (Blue, Green, Red & Yellow), and are sold four Straps per package (two colors each). “Research shows that prescription confusion is a significant problem. Over 60% of patients cannot identify their own medication and up to 20% take other people’s medication by mistake,” said Brendan Leonard, senior director of sales and marketing at Health Enterprises. “The Rx Identifying Straps help provide an easy and affordable solution to the ongoing problem of prescription confusion.” “The Rx Identifying Straps fit perfectly with our company philosophy of developing new and innovative products that help improve the everyday lives of people throughout the world,” commented Glenn Leman, president of Health Enterprises, Inc. Health Enterprises, Inc. is a worldwide leader in niche healthcare products including Medical Compliance, First Aid, Eye/Ear, Medical ID’s and Lice Care. Health Enterprises’ products are sold at pharmacies, supermarkets, and mass merchants in the USA and around the globe. For more information about Health Enterprises and its complete product line, please visit www.healthenterprises.com. CONTACT: Brendan Leonard, Health Enterprises, Inc., 508-695-0727, bleonard@healthenterprises.com